Recently, a phenonmenon swept over chennai and many parts of Tamil Nadu. The “Vazha meenu, vilanga meenu” phenomenon. The song, the picturization, the singer and the choreography took “Gaana Ulaganathan” to the cloud nine in a short span of time. He was iconized with a single song. Now, he has started endorsing products and services! He is endorsing for “BSNL - one India scheme”. He has modified the same song with which he became popular for this ad. The song goes like this…

“Sada phonukkum cell phonukkum oru rooba…
Kashmirukkum kanyakumarikkum oru rooba….
One India…One India…BSNL One India….”

With the look-alike of malavika shaking her hips and hands rhythmically in the background…Even “Thalaivar Thimingalam” is featured

BSNL seems to know the pulse of people.

PS: People who haven’t seen the song and the ad cannot appreciate this post…