Everyone’s ears will be tuned to hear about India in the World Economic Forum that began today! This is India’s perfect opportunity to exploit the attention…

This is what Businessweek has to to say about India
“India’s showy debut at Davos is yet another sign that this newly confident country is ready to strut its stuff on the world stage. Branding and marketing itself hasn’t come easily to India, a culture where the preferred path is understated and unspoken. But some of India’s most prominent native sons thought the time has come “to raise India’s profile in the global community”…”

Also, stumbled upon this link “India Everywhere”, a $3 million promotional venture for India (by CII, IBEF (India Brand Equity Foundation)). It will be worthwhile to catch up with some of the promotional materials hosted there!