Rural marketing:

Learnt stats and hard facts about Rural India. Read the book “Everyone loves a good drought”. Listened to well-prepared presentations of my colleagues on various aspects like Credit card for Rural India, Media for Rural India, Rural Entrepreneurship, Healthcare in Rural India, Summary of a Rural Visit [Day-to-day real facts]. Prepared [still preparing] aVulnerability Analysis on Agriculture industry. Listened to practical gyaan from Prof. Harish Bijoor. He has spent quality time marketing to Rural India. He knows thoroughly what Rural is, How much potential lie within Rural India.

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