Marketing Management:Framework for Marketing Management Philip Kotler , 2nd Edition [Required]

Managerial Economics:
Recommended Books:
“Microeconomics for Managers” by David Kreps
“Microeconomics” - Pindyck and Rubinfeld

Business Statistics:
Basic Business Statistics (BBS): A Casebook by Dean P. Foster, Robert A. Stine, Richard P.Waterman. Sp ringer Verlag [Required]
Business Analysis Using Regression (BAUR): A Casebook by Dean P. Foster, Robert A. Stine, Richard P.Waterman. Sp ringer Verlag [Required]
Recommended Book: Statistical Thinking for Managers, Hildebrand, D.K & Ott, R.L., Duxbury Press, ISBN 0534204066, 4th Edition

Financial Accounting:
Introduction to Financial Accounting, Horngren, Sundem, Elliot, 8th Edition [Required]

Learning 4 vastly different subjects, new concepts is interesting on one hand. On the other hand, it provides ample confusion while switching from one subject to another..

Talk about grades, I have decided to leave the competition to others. So, much pressure goes away and I am little bit relaxed now-a-days..Spending ample time on topics that interests me and just skimming over the topics that are very boring or vague…

Talk about Business Statistics..Nothing that you learn in your undergrad comes close to what is being taught here. The main focus is just to harness the Statistics in solving business problems. Usage of Statistics software called JMP-IN is needed.(Student version of JMP software from SAS institute, a well-known institute for Statistical analysis softwares). Interpretation of Statistics charts and taking decisions based on that is emphasized.

Talk about Economics…Everything from Demand, Supply, Equilibrium point, Marginal cost, Marginal Revenue, to Monopoly, Cost structures, Oligopoly is covered. Again Interpretation and usage of charts is highly emphasized.

Talk about Marketing…Everything from branding, 5C’s, 4P’s, Marketing plan, Market segmentation, Pricing, Positioning is covered. Again usage of numbers for market forecasting and planning is highly emphasized.

Talk about Accounting…The most fundamental and important subject for all Managers in the world. Everything from Balance sheet, Income statements, Cash flow statement, Journal entries, Valuation methodologies, Revenue Recognition etc., is being taught. Accounting is called language of business…Very interesting subject..Again interpretation of statements is emphasized more than anything else…

So, basically they are preparing us to understand the tools, concepts, frameworks and procedures involved in conducting day-to-day business…As a manager one needs to understand the importance of all related functions in any business and able to communicate effectively in appropriate language to appropriate functions.

Very logical approach to prepare such managers….