The weekend was busier than the weekdays! A marketing case study and an economics assignments took centre-stage for past 72 hours.

The marketing case study was on Gillette Indonesia and its plan to penetrate and develop the blade market. It was interesting to read the case. It was easy to come up with all sorts of qualitative comments. But what mattered was to justify those suggestions quantitatively, which was a quite tough…To add, the group dynamics played its part. With ideas pouring in and disagreements and arguments happening most of the time, it was quite time-consuming to come to a consensus. I am sure this will improve as we move along. I am pretty confident about my study group in improving this aspect..

Just one week into the term, and I am talking quite a few jargons already. The concepts in economics, marketing, statistics and accounting are all highly intertwined. Sometimes, I think I am studying marketing, only to find that the subject is economics later. I am sensing a change in perspective while reading some of the business news in newspapers and websites. I can correlate with what has been taught so far to an extent. If the same level of knowledge influx and perspective change happens for next 1 year, definitely all of us will be much different persons after one year, equipped and ready to take on the business world.